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Finbizify is an independent educational platform. References to third-party companies and their names and financial information are made solely for identification, education, and commentary. Finbizify is not affiliated with, sponsored by, approved by, or endorsed by any company discussed in its content, including Amazon, Apple, Costco, Nike, Tesla, Patagonia, Airbnb, or any other company referenced in our lessons. All trademarks are the property of their respective owners. Financial figures are drawn from publicly available sources, including filings with the U.S. Securities and Exchange Commission, and each figure is attributed and dated.

Financial and business information is drawn from publicly available sources and is presented for educational purposes only. Information may be historical or no longer current. Finbizify does not provide investment, financial, accounting, tax, or legal advice.

How businesses actually work

10 free lessons built on real companies and real numbers. Read one, then test yourself on it. No account needed.

Let's talk about business

  • Reading Customer Wants: How Stanley Went From Camping Gear to Trending

    In 2019, Stanley sold around $73 million worth of thermoses to outdoorsy guys. By 2023, the brand was doing more than $750 million…

    4 min read·customersconsumersmarket-opportunities

Where business ideas come from

  • Liquid Death's Origin: How Watching Concertgoers Built a Billion Dollar Brand

    Mike Cessario was a punk-rock fan and a creative director at an ad agency in 2009 when he noticed something at a Warped Tour concert.

    4 min read·entrepreneurshipidea-generationliquid-death

  • Quibi Opened and Closed in 6 Months: Why Anyone Builds a Product Anyway

    In April 2020, Quibi launched. It was a short-form streaming app for premium video, backed by Jeffrey Katzenberg (DreamWorks founder)…

    4 min read·entrepreneurshipriskquibi

Ethics in business

  • How Johnson & Johnson Lost $100M to Save Tylenol: The Stakeholder Test

    In late September and early October 1982, 7 people in the Chicago area died after taking Extra-Strength Tylenol capsules that had been laced…

    5 min read·ethical-dilemmastakeholdertylenol

How companies are organized

  • From Garage Partnership to Public Corporation: Apple's Structure Story

    On April 1, 1976, 3 guys signed a partnership agreement in a Cupertino garage. Steve Jobs, Steve Wozniak, and Ronald Wayne agreed to split ownership…

    5 min read·business-organizationsole-proprietorshippartnership

  • Ben Did the Selling. Jerry Made the Ice Cream. How Partnership Roles Split.

    Ben Cohen and Jerry Greenfield took a $5 ice-cream-making correspondence course in 1977, and opened a scoop shop in a renovated gas station in Burlington…

    3 min read·sole-proprietorpartnershipben-and-jerrys

  • Inside Spotify's Global Employee Org Chart: What Each Department Does

    During 2023, Spotify was at its peak level of employment, with an average of over 9,000 global employees.

    5 min read·specialized-departmentsspotifyorg-chart

How products get made and delivered

  • Tesla Builds Millions of Cars a Year. Pagani Builds 40. Why Both Work.

    Tesla produced about 1.84 million vehicles in 2023. The Model Y sells for what plenty of families pay for a new car.

    4 min read·production-processteslapagani

  • The iPhone's 175-Supplier Journey: How a Global Supply Chain Actually Works

    The iPhone in your pocket touched at least 175 different suppliers across 25+ countries before it reached you. The chip came from a TSMC fab in Taiwan.

    5 min read·supply-chainiphoneapple

  • Walmart and Apple Both Have Supply Chains. They Look Nothing Alike.

    Walmart works with more than 100,000 suppliers globally. They negotiate with every supplier on price, every quarter, year after year.

    5 min read·supply-chaincompetitive-advantagewalmart